The Second Chance Auction Animals Rescue (SCAAR) is a foster-based animal rescue in London, Ont. They rescue animals from the surrounding area and from local Indigenous communities. SCAAR relies on social media to promote the adoptable pets in their care.
SCAAR Low-Cost Microchipping Clinic
I filmed and edited this fun social media video for SCAAR to use on Instagram and Facebook to promote their low-cost microchipping clinic. I intentionally left it undated so the organization could re-use it to promote future clinics.
This video was part of a three-part production which included a Facebook livestream and live tweeting.
The challenge for this project was to film everything on an iPhone. Mobile video production skills are increasingly applicable to many purposes. This video proves that you can make a decent video for SM on a low budget and with minimal equipment.
