PC Quarantine Cooking

This is a mock communications video that I produced as if it were promoting the President’s Choice brand. I created this video during quarantine as a project for one of my master’s courses.

I always wanted a chance to film a recipe video like Buzzfeed Tasty’s. I saw the opportunity to use PC tomato products and create a mock video that PC might release during the pandemic. The idea is that home chefs can find these simple ingredients in their cupboards and will be inspired by this piece.

I incorporated the message from Galen Weston to highlight the measures that Loblaw Companies Ltd. (parent of PC) is taking in order to incorporate a timeliness element to the mock marketing video.